Currently, websites (official or personal) represent one of the most important IT investment people make in pushing their brand or services globally. With its minimal maintenance cost, global outreach and high potential ROI, it makes perfect business sense for many firms, businesses, and people to invest tremendously in utilizing the best web designers and web hosting service available.
Understanding that the web hosting scene is currently crowded with various companies promising the moon to potential customers, we write this article to highlight the top factors that potential customers should consider before hosting their website on a particular platform:
Hosting cost: Central to the mind of all buyers is the economic implications of their preferred solution and this is the case with web hosting services. However, all potential customers should understand that Not all that glitters is gold; so, never judge your purchase on cost only. To be more competitive, most cheap services make compromises on certain quality features such as effective technical support which can be critical to your business success.
Server reliability: What use is investing in a web hosting service if it is constantly experiencing server issues? This would negatively impact your business as customers view you as being unserious, which could lead to grossly reduced web traffic and bottom line. In the light of this, it is recommended that customers opt for web hosting solutions with a reliability of more than 99.0%, for it to be worth their hard earned money.
Specialization: Not all web hosting providers are proficient in all hosting niches. While some are perfect for hosting e-commerce websites, others specialize in offering enterprise resource planning services. Hence, it is recommended that customers research keenly to identify the hosting services that specialize in the solutions they desire.
Technical Support: This is another major reason to consider before investing in a web hosting service. Does the firm offer 24/7 access to customer care representatives for adequate technical support in the most professional and swift manner? This factor can affect your business drastically as it determines how speedily glitches, errors or downtimes are resolved.
Capabilities: It is important to consider the technical requirement your site desires and the level of technical capability your desired service has in terms of features, even though it is specialized in that niche. For example, a basic DIY website would require fewer features than an internationally acclaimed sports betting website.
Upgrade-ability or Scalability: Does the firm provide adequate upgrade features to help your business grow and meet its customer’s requirements? or would you have to change providers soon? Given your business’s growth trajectory, would this service be scalable in the nearest future to meet your needs? and would they be willing to offer you a dedicated server should you require it?
Brand reputation and customer reviews: This factor helps potential customers avoid unnecessary risks as countless other customers cannot lie about a web hosting provider’s performance. Therefore, before swiping the card, ensure you research online reviews about the firm’s service.
These seven features highlight the top factors that must be considered prior to investing in using a web service to ensure your utmost satisfaction and the effectiveness of your website, leading to greater customer engagement and business success.